Yesterday was about viewing

Aura is about doing

Aura transforms traditional linear content experiences into an engaging, interactive and immersive hyper-contextual environment.

Providing the user with a deeper understanding of an event by bringing in historical and parallel information sources and creating opportunities to act. Allowing users to validate a hunch, predict a result, engage in social, place a bet, buy a ticket, without ever breaking their flow, or needing to switch apps.

The Aura Platform provides the user with the ultimate hyper-contextual experience, enhancing their favourite sports and creating new revenue opportunities for our clients and partners.

Simple technical diagram displaying how Aura connects Content, Data, Community and Financial engagement for sports and companies in many industries
 

Stronger together

The Aura platform aggregates content, data, community and financial engagement features into an AI driven, highly personalised experience allowing users and fans to interact and engage like never before.

No more hunting through multiple apps for users to get the information they need. It‘s contextually linked to their habits and where they are within the app.

Deeper engagement & connected monetisation

Aggregation that highlights the connection between your sources to create new and engaging experiences

Content

  • Ultra low latency live video

  • 360 camera support

  • Video on Demand

  • News articles

  • Podcast

  • Team UI Skins

  • Condensed / Extended Highlights

  • Multi-view

  • Video games

  • Alternate commentary tracks

Data

  • Interactive data visualisation

  • Real time data update

  • Live and dynamic heat maps

  • Head-to-head comparisons

  • Calendar and scheduling

  • AI Smart Summary

  • Match data

  • Predictive AI

  • Player data

  • Historical data

Community

  • Social integration

  • User created shareable replays

  • Connected social viewing

  • Fantasy League

  • Private chat

  • Public chat

  • Social comments

  • Emoji reactions

  • Game leaderboards

  • Community events

Financial Engagement

  • Betting

  • Ad modules

  • eCommerce

  • Ticketing

  • Subscriptions

  • In-stream & programmatic ads

  • Sponsored content

  • Interactive ads

  • NFT

  • Loyalty points

Personalisation, at scale

An experience tailored to each fan.

Hyper-contextualisation is not just about providing customised recommendations - it's about fostering a deeper emotional connection. Through the Aura Engine, we can craft experiences that evoke feelings of familiarity, delight, and empowerment. Users become more than just consumers; they become loyal advocates, ambassadors, and champions of the brand.

Lock in eyeballs by reducing the need to jump between apps.

 
Sports app developed by Aura for the Spring Racing Carnival in Melbourne. The app is highlighting multi-view, allowing racing fans to watch a live race from 1 of 7 camera feeds
 

USERS FOLLOW THEIR INTUITION

A single UI flexible enough for superfans and new audiences.

Provide the complex historical and live data your superfans crave and expect, alongside a lean back experience that is welcoming for casual fans.

As users interact with the platform they inform the experience that it provides them; social, stat’s heavy, quick morning catch up. Giving each user a chance to have the story made just for them.

EVERYTHING THERE WHEN YOU NEED IT,
NOTHING THERE WHEN YOU DON’T

Animated diagram showcasing the benefits of the Aura contextual engine for sports fans. Icons move into the contextual environment highlighting how users can interact with multiple modules at once. Such as Live video, player stats, fantasy ecomm and

FAST TRACK ACCESS TO
NEXT-GEN TECHNOLOGY

There’s no need to start from scratch.

The Aura platform, suite of API’s and back-end licences ensure you can always be on the cutting edge.

Aura is flexible enough to work with your existing tech stack to get to market faster. Resulting in an easier transition and integration of our engine with existing client products as there is no need to replatform.

Flexibility is prioritised , allowing Aura to scale to your needs, size and budget.

 
Example basketball project, allowing sports fans to use smart timeline; a feature that makes viewing replays in sports easier and doesn't take away from the action
Example Aura sports betting app. Allowing the racing fan to bet while watching the race
 

NEW REVENUE STREAMS

Unlock new revenue streams by removing the separation between financial engagement and how users interact.

Drive conversions of physical and digital or experiences by embedding them into key moments and reaching your audience at the most opportune time.

We’re working with many key industries including Sporting Leagues & Associations, eSports Leagues, Music Labels, Publishers and Broadcasters. If you’re curious to have a play, reach out!